Development and Piloting of a Last-Mile Assisted Tech E-Commerce Service for Rural Women (Porshi)
Partners: ShopUp and Gates Foundation
Date: January 2025 to April 2026
Designed and piloted a last-mile e-commerce service targeting rural and semi-urban women in Rangpur and Dinajpur. Enabled women to operate as mobile micro-retailers using ShopUp’s B2B platform, Mokam. Combined recruitment, training, community sensitization, and field monitoring to build a scalable model for women’s entrepreneurship and FMCG distribution.